Archive for November, 2006
28
Nov
links for 2006-11-28
27
Nov
links for 2006-11-27
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axi US$4-5 about 25 minutes. Public bus (some thousands VND) fro
24
Nov
links for 2006-11-24
20
Nov
links for 2006-11-20
19
Nov
links for 2006-11-19
15
Nov
links for 2006-11-15
07
Nov
Brand Management
Brand management is a hoot. No better word describes this class. Mark Ritson is first and foremost an entertainer, and someone who is clearly passionate about brands. Which makes for an entertaining way to spend a Sunday. Although, it aint particularly taxing – more like watching or spending an afternoon watching a movie. There is also no feedback to be obtained from this course. That is because there are no assignments. - I don’t expect to actually do that well in this course in that regard – you basically hand in your final exam and assume you will get somewhere near the mean. Which is OK. The lesson from brands is:
1) Respect the brand heritage
2) Focus, focus, focus
3) Brand = Brand Equity
Overall, good fun, but don’t expect to be challenged…
07
Nov
The end in sight
Well not really. But in some ways, it feels as though it is. When I completed Leadership last term, it was almost like a capstone on the MBA. It was like this is what I needed to work out by doing this course. Could I have done this by simply reading some books? No, I don’t think so. You need to be placed in a vulnerable position to cook up some internal conflict. I did, and that has made a tremendous difference for me. I am at an interesting junction now. I have 5 or 6 subjects to go, but largely they will be filler subjects. I hope I can some more things out of this course, but largely I feel as though I have achieved what I set out to do.
Subjects this term: Brand management, Industry Studies in Asia and Managing New Ventures
02
Nov
